Bernard Arnault, "money has never been my goal"
One of the richest people in the world trained as a civil engineer and was able to become a pianist.
His future wife Helen French billionaire slain execution Etudes of Chopin.
Owner Empire luxury
Owner LVMH is ranked in the top-ten of the richest people in the world. 60-year-old French billionaire is known for "bread" earns a human vanity. Arnaud is the first number in the global luxury industry.
LVMH currently controls about 60 internationally renowned brands, including Christian Dior, Givenchy, Christian Lacroix, Kenzo, Guerlain, Loewe, Berluti, Celine. The Empire included jewelry firm Fred and the Swiss Tag Heuer watch. Not less impressive list of strong brands in the Arno: cognac Hennessy champagne Moet et Chandon, Dom Perignon, Krug, Pommery, Veuve Clicquot.
Arno Empire continues to grow, it remains one of the most active buyers of companies in the world. According to the collector, no economic dislocation in Western countries are unable to shake the market of luxury goods, because it now comes out fast-growing middle class in countries such as Russia, China, India. As predicted, ten years on, these three countries would account for one third of global sales of exclusive products.
Now a businessman actively invests in Internet business, despite the fact that these investments for him not too profitable. He said: "the Internet economy has a great future. Although I can guarantee that one hundred years from now people will drink champagne Dom Perignon. And here's how they would use the Internet – I don't know. "He claims that their business is not for the sake of money. Arnault said that, as is often the case with the French, they are driven by passion. "Money has never been my aim," said the owner of the world's largest luxury Empire. – All this time me endlessly took interest in creativity and commitment to excellence is at the highest level. "
In 2007, Arnault was in Time magazine's list of "100 most influential people in the world". The very rich citizen of France is patronage. In the next two or three years Arnaud plans to open in Paris Art Museum. The funds of the Museum he plans to invest approximately $ 140 million. Billionaire doesn't stop even the global economic crisis: "it's a way to demonstrate that luxury, which is often accused of arrogance, elitism in the negative sense of the word, selfishness, also may be generous." Undoubtedly, Arnaud. Even in the face of falling global consumer demand LVMH is unlikely to lose their customers. List of European billionaires, Forbes magazine, has 298 employees. Total status of these people reaches at least $ 1.3 trillion.
Plays Chopin and drinking water
Throughout his life Bernard Arnault proves oproveržimost′ postulate that pure art and hard business – things are incompatible.
He could have a career as a pianist-virtuoso. He disappears from time to time in order to spend the hour for piano. But his vocation elsewhere. "Little be gifted", says Arno, – gotta be sverhodarënnym ".
Painting is another creative register Arnaud. He hereditary collector of paintings. His artistic taste is perfect at the genetic level: among ancestors Arnaud were two artists of the Renaissance – portrait painters at the Royal Court, Jean and François Klue. His personal life in even the most notorious paparazzi is just yawn, so it is quiet and smooth. As the largest fashion magnate, Arnaud is stalemating the noisy novels with top models and not get drunk Cognac "Hennessy". All houses owned wine cellars are equipped with special climate, but it prefers water.
By Arnaud on 2 children first wife – they are already adults and are engaged in the business of his father. Second marriage he is married to Canadian pianist Hélène Mercier: they brought classical music. According to Elaine, at the beginning of dating was for her usual Arnaud businessman, but then she heard him play Chopin's "Revolutionary Etude" (by the way, this is a favorite composer Arno), and immediately fell in love. In 1991, they married. Hélène Mercier bore her husband three boys, but this did not prevent her professional career: she still went and recorded.
It is traditional leisure billionaire too: tennis and horse riding. His wife leads the acquaintance with the powerful, like the late Princess Diana or zdravstvuûŝej ex-French first lady Bernadette Chirac and the Arnaud's leisure time communicates with the Vice-President of LVMH Antoine Bernhajmom, boss of Vivendi Claude Bebearom, a famous businessman
Jean-Marie Messier ... Very boring, isn't it?
Birthday notes within the selected Arnaud friends whom he bring your favorite dishes: lobster, bifšteksom with blood and chocolate cake. Instead of duty zastol′nyh speeches – Arno makes no public speaking – sounds of his favorite music.
Elitist made affordable
Shortly after purchasing the brand Christian Dior Arnaud light up idea to put together a company that would become a world leader in the production and sale of luxury goods. Realizing that implement such an ambitious project from scratch is not an option, Arnaud from 1988, he started to buy up shares of the newly formed company Moet Hennessy Louis Vu-
itton (LVMH).
He began building his empire on the idea of the concentration of various brands, membership of a class "Lux".
Arnault acquired one elite brand after the other. After the next auction of one of the fancy houses a neudačlivyj competitor Arnaud angry owner LVMH said that the money like a drunken polysyllogism sailor. But Arnault was highly sober.
Thanks to the far-sighted strategy to "democratize" Arno market luxury through flexible price policy. It is made available not only for the luxury very wealthy people, but for the middle class, through the acquisition of several superbrendovyh raise your status, gizmos are changing the image.
Of course, while Arnaud in completely objective reasons was engaged in democratization high fashion, the old guard woefully sighed that "everything is dead". "The art of Haute-Couture will not survive without connoisseurs and is nearly depleted, said then the Yves Saint Laurent. -VIP room shows are nuvoriši that distinguish an exclusive clothing from exclusively by price "were exchanged.
Actually business strategy Arnaud is no less prestige brands of LVMH. For connoisseurs of exclusive, nostal′giruûŝih on the golden age of French Haute Couture, he produces microscopic party fabulously expensive products. For example, not long ago, a batch of 30 bags each received $ 5,500 for Theda in company shop on Fifth Avenue. Angličankam less fortunate – they got only 12 handbags. Instantly created a waiting list, which had more than 400 clients.
The aim of such sverhdorogih handbags-no profit, because with such small parties it would not have been possible. Putting on some four-digit price tags, products shocking as if the company adds value to its other products, less expensive, but equally elite.
A-elitist-publicities and are collected under the roof of brands of LVMH. For example, when you promote elite champagne Ruinart was contracted with the Department of history at the Sorbonne, who have razys-
Katia interesting facts related to this wine software since the early 18th century. The archives has been able to verify that this champagne not only supplied to Versailles, but imported in a number of European countries to monarchs. On the basis of which the concept of advertising campaign was the idea that Ruinart is the first "global" beverage world.Buy Christian Dior, anything without understanding in textiles
Once it was named one of the Parisian newspapers "the richest provincialom of France". And the truth is, Bernard-Etienne-Jean Arnaud was born in 1949, in the city of Roubaix, almost at the Belgian border. His father Jean was originally from Alsace, from a family of hereditary military.
In 21 year Bernard received an engineering degree, but by profession he worked a little. Arnaud became the companion of father and four years headed the family building firm. A small company with few ambitions, Bernard, and at the earliest opportunity, Arno with it parted.
The following year, Arnaud held in United States, which was in the midst of a booming mergers and acquisitions. From America he brought two ideas that shaped his destiny. First, in the United States he saw a different scope of case management, and quite different perspectives than in their homeland. Secondly, I realized that he, as a Frenchman, is able to offer to the world. "If you ask the New York taxi driver, if he knew, what is the name of the current President of France, the answer is likely to be negative. But he surely knows Christian Dior, it is one of the symbols of France, along with the Eiffel Tower, "explained Bernard Arnault, his interest to a known brand. – A name which survived his predominately non-human and became a symbol of France, is a very rare phenomenon. In America I realized the potential of the name Christian Dior, and that is what led me into the business to luxury. "
With the acquisition of the brand, owned by the textile company, Boussac and started it. Taking in Bank loan for $ 65 million and adding their $ 15 million, Arnault bought Boussac, together with the fashion house Christian Dior. My son did not understand in textiles and asked me to buy a book on the subject. I found only three, "Arnaud is a senior. -We can then become a bankrupt, but Bernard has convinced me that he was mistaken, and I have always believed him.
First, Arno has replaced the Chief design loses the former glory of Gianfranco Ferre at brand John Galliano that really did not like the public. Aside from the fact that Gagliano was the Englishman, he was still bitter and avangardistom, which conservative fans of Christian Dior take could not. Galliano, remembering the times says that it cost him to appear at the restaurant or Theatre foyer, both in the air immediately povisala ominous silence. But Arnault was right in full year revenues: Christian Dior grew several times. Bernard Arnault, Charlize Theron and her mother took part in Show 2008-Dior collection.
The daughter of Arno Dolphin holds the position of administrator of the company, LVMH.
One of the richest people in the world trained as a civil engineer and was able to become a pianist.
His future wife Helen French billionaire slain execution Etudes of Chopin.Owner Empire luxury
Owner LVMH is ranked in the top-ten of the richest people in the world. 60-year-old French billionaire is known for "bread" earns a human vanity. Arnaud is the first number in the global luxury industry.
LVMH currently controls about 60 internationally renowned brands, including Christian Dior, Givenchy, Christian Lacroix, Kenzo, Guerlain, Loewe, Berluti, Celine. The Empire included jewelry firm Fred and the Swiss Tag Heuer watch. Not less impressive list of strong brands in the Arno: cognac Hennessy champagne Moet et Chandon, Dom Perignon, Krug, Pommery, Veuve Clicquot.
Arno Empire continues to grow, it remains one of the most active buyers of companies in the world. According to the collector, no economic dislocation in Western countries are unable to shake the market of luxury goods, because it now comes out fast-growing middle class in countries such as Russia, China, India. As predicted, ten years on, these three countries would account for one third of global sales of exclusive products.
Now a businessman actively invests in Internet business, despite the fact that these investments for him not too profitable. He said: "the Internet economy has a great future. Although I can guarantee that one hundred years from now people will drink champagne Dom Perignon. And here's how they would use the Internet – I don't know. "He claims that their business is not for the sake of money. Arnault said that, as is often the case with the French, they are driven by passion. "Money has never been my aim," said the owner of the world's largest luxury Empire. – All this time me endlessly took interest in creativity and commitment to excellence is at the highest level. "
In 2007, Arnault was in Time magazine's list of "100 most influential people in the world". The very rich citizen of France is patronage. In the next two or three years Arnaud plans to open in Paris Art Museum. The funds of the Museum he plans to invest approximately $ 140 million. Billionaire doesn't stop even the global economic crisis: "it's a way to demonstrate that luxury, which is often accused of arrogance, elitism in the negative sense of the word, selfishness, also may be generous." Undoubtedly, Arnaud. Even in the face of falling global consumer demand LVMH is unlikely to lose their customers. List of European billionaires, Forbes magazine, has 298 employees. Total status of these people reaches at least $ 1.3 trillion.
Plays Chopin and drinking water
Throughout his life Bernard Arnault proves oproveržimost′ postulate that pure art and hard business – things are incompatible.
He could have a career as a pianist-virtuoso. He disappears from time to time in order to spend the hour for piano. But his vocation elsewhere. "Little be gifted", says Arno, – gotta be sverhodarënnym ".
Painting is another creative register Arnaud. He hereditary collector of paintings. His artistic taste is perfect at the genetic level: among ancestors Arnaud were two artists of the Renaissance – portrait painters at the Royal Court, Jean and François Klue. His personal life in even the most notorious paparazzi is just yawn, so it is quiet and smooth. As the largest fashion magnate, Arnaud is stalemating the noisy novels with top models and not get drunk Cognac "Hennessy". All houses owned wine cellars are equipped with special climate, but it prefers water.
By Arnaud on 2 children first wife – they are already adults and are engaged in the business of his father. Second marriage he is married to Canadian pianist Hélène Mercier: they brought classical music. According to Elaine, at the beginning of dating was for her usual Arnaud businessman, but then she heard him play Chopin's "Revolutionary Etude" (by the way, this is a favorite composer Arno), and immediately fell in love. In 1991, they married. Hélène Mercier bore her husband three boys, but this did not prevent her professional career: she still went and recorded.
It is traditional leisure billionaire too: tennis and horse riding. His wife leads the acquaintance with the powerful, like the late Princess Diana or zdravstvuûŝej ex-French first lady Bernadette Chirac and the Arnaud's leisure time communicates with the Vice-President of LVMH Antoine Bernhajmom, boss of Vivendi Claude Bebearom, a famous businessman
Jean-Marie Messier ... Very boring, isn't it?
Birthday notes within the selected Arnaud friends whom he bring your favorite dishes: lobster, bifšteksom with blood and chocolate cake. Instead of duty zastol′nyh speeches – Arno makes no public speaking – sounds of his favorite music.
Elitist made affordable
Shortly after purchasing the brand Christian Dior Arnaud light up idea to put together a company that would become a world leader in the production and sale of luxury goods. Realizing that implement such an ambitious project from scratch is not an option, Arnaud from 1988, he started to buy up shares of the newly formed company Moet Hennessy Louis Vu-
itton (LVMH).
He began building his empire on the idea of the concentration of various brands, membership of a class "Lux".
Arnault acquired one elite brand after the other. After the next auction of one of the fancy houses a neudačlivyj competitor Arnaud angry owner LVMH said that the money like a drunken polysyllogism sailor. But Arnault was highly sober.
Thanks to the far-sighted strategy to "democratize" Arno market luxury through flexible price policy. It is made available not only for the luxury very wealthy people, but for the middle class, through the acquisition of several superbrendovyh raise your status, gizmos are changing the image.
Of course, while Arnaud in completely objective reasons was engaged in democratization high fashion, the old guard woefully sighed that "everything is dead". "The art of Haute-Couture will not survive without connoisseurs and is nearly depleted, said then the Yves Saint Laurent. -VIP room shows are nuvoriši that distinguish an exclusive clothing from exclusively by price "were exchanged.
Actually business strategy Arnaud is no less prestige brands of LVMH. For connoisseurs of exclusive, nostal′giruûŝih on the golden age of French Haute Couture, he produces microscopic party fabulously expensive products. For example, not long ago, a batch of 30 bags each received $ 5,500 for Theda in company shop on Fifth Avenue. Angličankam less fortunate – they got only 12 handbags. Instantly created a waiting list, which had more than 400 clients.
The aim of such sverhdorogih handbags-no profit, because with such small parties it would not have been possible. Putting on some four-digit price tags, products shocking as if the company adds value to its other products, less expensive, but equally elite.
A-elitist-publicities and are collected under the roof of brands of LVMH. For example, when you promote elite champagne Ruinart was contracted with the Department of history at the Sorbonne, who have razys-
Katia interesting facts related to this wine software since the early 18th century. The archives has been able to verify that this champagne not only supplied to Versailles, but imported in a number of European countries to monarchs. On the basis of which the concept of advertising campaign was the idea that Ruinart is the first "global" beverage world.Buy Christian Dior, anything without understanding in textiles
Once it was named one of the Parisian newspapers "the richest provincialom of France". And the truth is, Bernard-Etienne-Jean Arnaud was born in 1949, in the city of Roubaix, almost at the Belgian border. His father Jean was originally from Alsace, from a family of hereditary military.
In 21 year Bernard received an engineering degree, but by profession he worked a little. Arnaud became the companion of father and four years headed the family building firm. A small company with few ambitions, Bernard, and at the earliest opportunity, Arno with it parted.
The following year, Arnaud held in United States, which was in the midst of a booming mergers and acquisitions. From America he brought two ideas that shaped his destiny. First, in the United States he saw a different scope of case management, and quite different perspectives than in their homeland. Secondly, I realized that he, as a Frenchman, is able to offer to the world. "If you ask the New York taxi driver, if he knew, what is the name of the current President of France, the answer is likely to be negative. But he surely knows Christian Dior, it is one of the symbols of France, along with the Eiffel Tower, "explained Bernard Arnault, his interest to a known brand. – A name which survived his predominately non-human and became a symbol of France, is a very rare phenomenon. In America I realized the potential of the name Christian Dior, and that is what led me into the business to luxury. "
With the acquisition of the brand, owned by the textile company, Boussac and started it. Taking in Bank loan for $ 65 million and adding their $ 15 million, Arnault bought Boussac, together with the fashion house Christian Dior. My son did not understand in textiles and asked me to buy a book on the subject. I found only three, "Arnaud is a senior. -We can then become a bankrupt, but Bernard has convinced me that he was mistaken, and I have always believed him.
First, Arno has replaced the Chief design loses the former glory of Gianfranco Ferre at brand John Galliano that really did not like the public. Aside from the fact that Gagliano was the Englishman, he was still bitter and avangardistom, which conservative fans of Christian Dior take could not. Galliano, remembering the times says that it cost him to appear at the restaurant or Theatre foyer, both in the air immediately povisala ominous silence. But Arnault was right in full year revenues: Christian Dior grew several times. Bernard Arnault, Charlize Theron and her mother took part in Show 2008-Dior collection.
The daughter of Arno Dolphin holds the position of administrator of the company, LVMH.
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